Chilean miners to get heroes’ welcome in Israel

February 22, 2011 - 9:13 AM by · 2 Comments
Filed under: A New Reality, General, History and Culture, News, Religion, Social Justice, Travel 

Israel will be getting some important visitors this week when 31 of the 33 Chilean miners who were trapped for 68 days underground last year are due to arrive for a week-long tour as guests of the Tourism Ministry.

The miners and their families will be given the red carpet treatment, with an emphasis on Christian holy sites and national institutions.
After an official welcome by Tourism Minister Stas Misezhnikov, the entourage will have a packed itinerary, including visits to the Old City where they’ll see a number of churches and the Kotel, and visits to the Knesset and Yad Vashem. On Saturday they plan to tour Bethlehem, and next week head to Masada and the Dead Sea, Nazareth, Megiddo, the Golan Heights, Tiberias, and the Kinneret.

The visit took a while to get on the books because the miners reportedly insisted that their spouses also get their ticket and expenses paid for by their Israeli hosts. And seeing the tourism and PR advantage, the government finally coughed up the budget for the whole group, numbering 68.

Tourism pros in Israel have been targeting South American tourists more aggressively in recent years, even as South American countries line up to recognize a Palestinian state. According to the Forward’s Nathan Burstein, for several years, GoIsrael.com, the country’s official tourism website, has been available in Spanish and Portuguese, and last month the Tourism Ministry announced the creation of a new pilgrimage itinerary catering to Catholic tourists focusing on the life of the Virgin Mary.

Whether the miners’ visit will open up the floodgates of tourists from Chile and neighboring countries or not, their visit will likely be a heartfelt and unforgettable experience for those who suffered such a huge trauma not so long ago. So if you see them on the street, give them a hug.

TV’s The Office to open a Petach Tikva branch

April 13, 2009 - 4:20 PM by · 2 Comments
Filed under: A New Reality, Business, History and Culture, Israeliness, Life, Movies, Pop Culture 

The OfficeExciting Israeli pop culture news has reached us with the recent announcement that the local satellite TV provider, Yes, will soon be running its own version of the landmark satirical half-hour comedy series The Office. A full 15 episodes have already been contracted, set to air in about a year from now, with the Israeli firm July August, which was behind the recent success of The Band’s Visit, handling production.

Co-creator Ricky Gervais was quoted in The Guardian‘s piece announcing the project saying,

“I am thrilled and amazed that Israel are making The Office with local writers, directors and actors. I mean, who ever heard of Jewish entertainers?”

Ha’aretz reported shortly thereafter that screenwriting will be handled by B’tipul‘s Uzi Weill and the director will be Eitan Tzur, who also had a hand in that Israeli television export’s success.

When Ricky Gervais and Stephen Merchant developed The Office as what would become a two-season sitcom for the BBC, they had no idea what levels of universal appeal their odd sense of humor had the potential of reaching. Sure, Gervais’ portrayal of oblivious, over-the-top, tasteless paper company branch boss David Brent was arguably grounded primarily in esoteric British dry humor stylings and in specifically British office culture-inspired mishaps. But the show also managed to tap into the universal phenomenon of “cubicle angst,” and its mockumentary-inspired packaging, complete with uncomfortable silences, helped rocket it into global cult favorite status.

Soon the BBC was licensing local versions of the show to markets outside England, with France, Russia, Chile, Canada and the United States (pictured) creating their own takes. While the US version got off to a rocky start (its short first season was more or less a remake of the original British one, just with some local flavor and accents added), it hit its stride towards the beginning of season two and is now enjoying its fifth successful season on NBC.

It can be argued that one of the reasons that the American Office has been as much of a creative success as it has been is that the writers have allowed for the characters to take on lives of their own in ways that are distinctively American. The action all takes place against the backdrops of corporate booze cruises, office outings to Chili’s (where family members’ drinks might or might not be comped), ridicule of those who count Legally Blonde as an all-time favorite movie, peeking at one another’s high school yearbooks – you know, American office culture type stuff.

Having watched both the British and American versions of The Office for several years, I have wondered many times how an Israeli version might manifest itself. Israeli office culture has its own cultural mores and archetypes.

Also according to The Guardian:

….Giyora Yahalom, head of production at the Israeli satellite broadcaster Yes, added: “We are sure that the universal experience of contemporary office life will speak to Israeli viewers. There is no doubt that our viewers will enjoy the same jokes as their contemporaries in the UK.”

And the Ha’aretz piece makes a good argument that the creators are taking the proper approach, reporting that the show

…will take place at the dreary workplace of “Super Office,” a fictional office-supply firm in Petah Tikva.

….The cast will include a variety of Israeli types – an Arab warehouse manager, an ultra-Orthodox saleswoman and a bitter Russian accountant. The Israeli answer to David Brent, the obnoxious boss of the U.K. program, will be named Avi Meshulam, though an actor has yet to be pegged for the role.

Exciting stuff. Hopefully the creative team will have enough self-depreciating perspective to do it right.

 

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