You Day

October 28, 2008 - 1:26 PM by · Leave a Comment
Filed under: General 

The anticipation and excitement began already last week, even while we were celebrating Sukkot – an exciting enough event on its own, if you ask me. But when that letter came, we just started counting down the days – and then the hours – to Sunday.

Why all the excitement? You Day!                  youday.jpg

So what’s You Day, you ask? Only the best day of the year to go shopping! You Day is the reward for us loyal customers who frequent a local “big box” supermarket all year, buying groceries with their You Card branded Diner’s Club debit card. The previous two times the store ran You Day, there were great bargains to be had – so much so that by the time me and my Significant Other arrived, they were out of half the sale items!

Well, this time we weren’t going to lose out – so bright and early on Sunday morning, we shlepped down to the store to take advantage of the bargains. And what bargains they were! Would you believe half-price – on a whole bunch of stuff we actually use! And unlike the usual requirement to get deals at this store, there was no minimum purchase of non-sale items required. Just free and easy shopping for a whole bunch of half price items! The only limitation – you could purchase just two of each item. Fair enough – and for us, not a problem, since my SO had her own You Card. So we were able to get four of each item!

Now, I’m no fool; I know how sales work (in Israel, the U.S., or anywhere). Loyalty program or not, nobody is giving away anything for half price. So you expect a little pre-sale price inflation, where the store raises the price on items and puts them back “on sale” – so you end up saving less than you expect. And You Day prices were no different, although I have to say some of them were genuine bargains (except for the instant coffee, where they basically doubled the price, so you would end up paying the “normal” price in the deal).

And so we shopped. And shopped some more. And when it was all over, we took our purchases up to the cash register, and watched with great satisfaction as the printout listed an item, a price – and a 50% discount!

There’s a theory about grocery shopping that says how sales and bargains, no matter how good they are, are basically a consumerist ripoff. Just walking into the big supermarket with the bargains means you’re going to end up spending more than you planned; far better to do your shopping at the not so cheap and much more limited neighborhood makolet (grocery store). The bigger the bargains, the more you end up spending, buying stuff you don’t really need.

But does that theory really apply when almost all the items in your shopping cart are half price? Did we buy items we didn’t need? I’ll admit it; we bought four of almost all the sale items, including things we didn’t buy on a usual basis (because they’re usually too expensive!). So, in one sense, it was a good day for bargains – but on the other hand, the makolet would have helped keep spending down. I guess the strategy works – even with all the bargains, we still spent nearly 1,000 shekels between the two of us, the second highest amount we have ever spent in any “walk down the aisle” at a supermarket!

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National pastime

October 2, 2008 - 9:36 AM by · 2 Comments
Filed under: A New Reality, General, Holidays, Immigrant Moments, Israeliness, Sports 

As the Jewish calendar enters the High Holiday period, the weather in Israel is beginning to feel a bit like autumn. Cooler nights, high clouds and even a couple downpours have indicated that the season is changing, and always triggers in my mind an October connection between the ‘hagim’ and the weather.

Another perennial October connection is getting up in the middle of the night to watch the Major Leagues baseball playoffs and World Series. Or if a game’s on the West Coast at night, then it means sleeping in til about 5 am.

With my team, defending world champs The Boston Red Sox, making the playoffs for the millionth time in a row, we’re entering the sleepless night phase. All three playoff games played on Wednesday were on TV here – if you have cable, on Fox Sports and ESPN – or, of course, always available on your computer through a subscription to MLB.com.

I’m not enough of a fanatic to stay up all night and watch all three games, but I did set an early wakeup call for 5:30 to watch the Sox take on the Angels in Anaheim. I’ll be missing some games, as they invariably fall on Friday nights or on Yom Kippur. But following baseball is light years more advanced than it was during my first decade in Israel.

Then, it was two-day late scrawny wrap-ups in the International Tribune, and occasional overseas phone calls to get more details. It had its advantages though, as I was pretty much out of it when the 1986 Bill Buckner debacle took place, and didn’t feel the rage and sorrow that the rest of the Red Sox Nation went through.

But with their recent resurgence in the 2000s (did someone say dynasty?), it’s reassuring to know that the Sox are just a TV station away – as long as you don’t mind burning the midnight oil. There’s plenty Red Sox caps and t-shirts on display on the streets of Jerusalem these days, in English and Hebrew. So I know I’m not alone in setting the clock for 3 or 4 o’clock in the morning, and receiving rolling eyes glances from their spouses. As far as I’m concerned, it’s all part of being Israeli.

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