A Green Fashion Event Green Inspired by the Sea of Galilee

November 7, 2010 - 9:26 AM by · Leave a Comment
Filed under: Environment, Pop Culture 

fashion sea of galileeIsraeli fashion show attempts to go “au naturale” with a natural-landmark-themed garment contest.

Fashion and the natural world don’t always go hand in hand (unless you’re lucky enough to come across some whimsical banana-shaped pumps by designers such as Kobi Levi). Or believe that the evil eye can be warded off by wearing a hand-made hamsa bracelet.

Usually haute couture is the anti-natural, with silhouettes that combat the shapes that we were born with and materials (such as fur) that require the destruction of something natural. Yet in an attempt to come up with a national garment for Israelis, fashion designers decided to center their inspiration on the natural. Namely, on Israel’s only fresh water lake, the Sea of Galilee which is now severely depleted.

Displayed in a garment design contest/fashion show in Tiberias (a city that is located on the shores of the Sea of Galilee) during the last few days of Sukkot, a recent Jewish holiday, the designers demonstrated that the natural is a powerful source of inspiration. The designers were also calling attention to the fact that the lake is in serious trouble in need of a serious makeover.

The Sea of Galilee is Israel’s largest fresh water reservoir and is a major source for Israeli water consumption. The water levels have steadily declined over recent years, due to years of drought, and now the levels are so low that there is danger that the lake may become salt water.

To go one step further: We also know that designers love having flowers delivered to the stage –– a huge thing on American runways. For future events let’s hope the organizers are inspired to order flowers not grown with excessive water and chemicals. Maybe wild desert flowers from Israel – ones that aren’t protected?

Liraz Rubin, one of the fashion designers whose work was displayed in the show, said that “my design is inspired by the lake, where the fish want to live but the water is getting scarce and the lake is sad. You can see in the design itself that the fishermen can hardly find any fish. It’s a cry to save the Sea of Galilee and its fish.”

For some of the judges, though, the focus was more on fashion and less on conservation. Yuval Kaspin, an Israeli celebrity designer and one of the judges, said that “in some of the designs the connection between the Sea and the garment was definitely discernible. The designs which caught our attention the most were those that indeed reminded us of the Sea, but did not ‘over-chew’ the concept for us.”

:NTDTV

Read more about green fashion:
“New Dress A Day” Blog Takes Consumerism Out of the Fresh Fashion Equation
Are Kobi Levi’s Tongue Shoes Fit for Dancing?
EcoGir Flaunts Its Recycled Polyester Suits During New York Fashion Week

(This post has been written by Karen Chernick, from Green Prophet) It is cross-posted there. And on Middle East Youth.

Israeli models can pack it on

Now maybe more models will look like the shapely Bar Raphaeli

ISRAEL21c has been reporting about it for four years, and now, it’s finally on its way to becomin a law.

Last week, the government endorsed a bill aimed at preventing underweight models from being featured in advertisements. The Ministerial Committee on Legislative Affairs voted in favor of a bill proposed by Kadima and Likud Knesset members.

According to the bill, commercial groups will be prohibited from displaying underweight models, and model agents will be banned from employing or representing such models. This also includes a ban on shooting underweight models, who will not be allowed to serve as label spokespersons. The bill requires models provide a medical permit indicating their body mass index (BMI) is normal.

The exposure the issue has received, pun only partially intended, is thanks to Adi Barkan, one of Israel’s top fashion photographers, and today the head of one of the country’s most successful modeling agencies – Simply U.

Barkan, who, in his past, contributed to the whole culture of ultra-thin models, turned the other cheek a few years ago, when he realized the diasatrous health situation he had helped to create among models.

His commitment only deepened when, in 2007, 33-year-old Hila Elmalich died in his arms as he rushed the anorexic model to the hospital.

There are some 200-300 female models working in the country, he says. “More than 70 percent of them suffer from undernourishment. They would rather their periods stop than add a kilogram. We’re talking about a life-and-death matter,” he told The Jerusalem Post.

According to the bill:

“The prevalence of eating disorders, including anorexia, has been on the rise in recent years in the Israeli society, particularly among young girls. Studies show that one of the reasons for eating disorders among teenage girls is the influence of the media and the advertising industry, which feature particularly thin women as role models, thus influencing teenagers’ standards.”

“The fashion and advertising industries, in particular, have created a distorted image of an ideal woman using many underweight models. The purpose of this bill is to reduce the extent of teenage eating disorders.”

The bill, which was proposed by MK Rachel Adatto (Kadima) and MK Danny Danon (Likud), is based on adequate body weight definitions according to height, which are globally recognized.

While the success of Israeli models abroad has grown over the years, the size of the models has shrunk, Barkan told The Post.

“Today’s models are about two sizes smaller than those who worked a decade or 12 years ago. Those two sizes are the critical difference between a healthy, slim and sexy model and one suffering from the plague of deadly eating disorders,” he said.

Barkan hopes that the message of healthy models conveyed in the law will be carried around the world, and there has been international interest in the initiative. Thanks to ISRAEL21c’s initiative, CNN did a big report on Barkan and the bill, calling it the first of its kind.

To put some flesh into bill, Barkan has been also actively recruiting major Israeli advertisers such as the Strauss food giant and the Castro fashion chain to back the cause by using “healthy” models.

Jane Russell, come home. All is forgiven.

Nostalgia Sunday – Stitching in the Seventies

Israelis are a crafty lot – and not in the way you think I mean. Israelis – particularly women – have always liked their handicrafts. These days, every neighborhood boasts a hobby store. Decoupage seems to be the most popular craft of the moment, putting pretty flowered napkins at a premium and shooting gilt paint prices through the roof.

But in every generation there will be needlepoint. Back in the Seventies, gobelin or tapestry needlework, was all the rage. There was far less television to watch and so an afternoon coffee could be quietly — or noisily — passed with good women friends, all of whom came equipped with a plastic bag filled with thick needles, French embroidery thread and canvas printed with the most horrifically sentimental romantic prints, also imported from France.

During our summer visits to see family, my Israeli mother refused to fall prey to the fad though she did help me as I (inspired by those books about young American frontier girls who walked 5 miles to school each day and then embroidered samplers by candlelight) made my own childhood attempts at needlework. We would sit around her cousin’s Rivka’s living room as Doda Dvora, Doda Tzila and cousin Rivkale all stitched away.

Doda Tzila — who was by far the most prolific — bestowed upon our family a version of the lady seen above left, in a heavy gold frame. I absolutely loved it and was quite disappointed to discover that it was a very common and popular print that hung in many an Israeli household, as were the fruit bowl and the cute kittens gobelins that we later received.

There was definitely an Eastern European aspect to the whole needlework thing as Israelis of Russian and Polish origin looked to all things French as the height of culture, while others hearkened back to the Austro-Hungarian Empire (it turns out that Hungary is also a big producer of horrifically sentimental romantic gobelin canvases). Despite the fact that everyone’s flats were furnished in Danish modern-style furniture, you never knew when a tapestry-covered chair or ottoman was suddenly going to turn up.

But it’s very likely that the local Bedouin and Palestinian embroidery was also a big influence. For instance, my Israeli mother was definitely an embroidery groupie, and spent hours and days scouring the Old City shuk for just the right black velvet embroidered jacket and long black dress. She also patronized the Bethlehem Arab Women’s Union (BAWU), which has been running an embroidery cooperative since 1968. More about BAWU and 16 other local artisan projects can be found at the Sunbula fair trade organization website.

There are some young Israeli designers who also resonate to the nostalgia vibe, such as bag designer Shiri Hyman of boutique Fabrica in Tel Aviv’s trendy Gan HaHashmal, whose gobelin-inspired pieces are sold in London boutiques as well as close to home.

Nostalgia Sunday – Dubon

dubon_idf_oliveSee this guy? See the jacket he’s wearing? It’s called a dubon and, in the Seventies, whether you were in the Israel Defense Forces or not, this was your winter coat in Israel. It wasn’t simply a matter of fashion. The dubon was all there was to wear.

My significant other did some spring cleaning the other day and decided to donate his dubon to charity. This gave rise to some sentimental sighs and a discussion about the pros and cons of this iconic coat. First of all, there was the name, which means “teddy bear” — a perfect combination of playfulness in the service of the ferociously serious military function of keeping soldiers warm.

dubon_trio_longThen, there was the jacket itself, designed for the Israeli winter. For someone like myself, coming from New England ski country, the dubon was no match for a down parka or something called a “snorkel” that was all the rage for a couple of years (it zipped up over your nose).

But, as was pointed out to me, what the dubon lacked in insulation, it made up for in acreage; it covered every exposed centimeter of your upper body and was, therefore, perfect protection against the elements of the Israeli winter. Which boils down to a lot of chilly rain and not enough central heating.

The fact that there were only men’s sizes to be had just added to the dubon’s glamour. For example, a Scandinavian kibbutz volunteer — looking much like the fantasy version pictured here — traipsing around the communal kitchenette in wooden clogs, chain-smoking “Noblesse”, baking apple cake and hogging all the baking pans, while casually sporting an oversized dubon — the kind with the really good lining — was also sending a very clear message that she had access to men with dubonim. Bitch. You know who you are.

In fact, most dubon-wearers looked more like these guys here. Men and women, all wore standard issue dubonim, available in small, medium, large and extra large. To this day, girl soldiers look like they’re swimming, nay drowning, in their dubons. But, as my friend Efrat put it, “Of course I had one. Everyone had one. It’s the most Israeli you can get.”

If you were in the army, you wore olive drab. If you were in the navy, you got blue. Air force guys got polyester bomber jackets. (The camouflage version didn’t show up till the Nineties, after the first Gulf War, when loan guarantees required the IDF to procure a certain amount of gear from US manufacturers).

And if you served up in the Golan, you got the brass ring, the uber-dubon called the Hermonit, after white-capped Mount Hermon, which provided total body coverage against the snow. Again, as someone from New England, I can only sniff and say, “You call that snow”?

dubon_hermonit_3

And here’s that Scandinavian babe again! But believe me, she was never issued one in real life. You had to do a lot more than bake cakes to score a Hermonit.

Fashion in a global world

April 23, 2009 - 2:06 PM by · 1 Comment
Filed under: Art, Business, design, Pop Culture 

I imagine for Israeli fashion designer Mirit Weinstock it must be a blast. In a new project on her internet site, she invited her customers worldwide to send in photographs of themselves wearing her clothes.

Fashion becomes real - Mirit Weinstock as worn by New Zealander Daryia Bing.

Fashion becomes real - Mirit Weinstock as worn by New Zealander Daryia Bing.

It’s probably the ultimate accolade for a designer. Rather like a journalist feels when they see some stranger out on the street not only reading one of their articles, but actually commenting on it.

It also actually makes for pretty compulsive viewing to anyone with a vague interest in fashion. Since the website was launched at the end of January, women from over 30 countries have sent in self-portraits of themselves wearing items from Mirit’s collections.

The nice thing about seeing the same clothes on different people from around the world is that they look SO different. In our global world, people often complain that we all wear the same clothes from the same chains, and that we are losing our individuality.

But as Weinstock’s site, Miss Mi, proves, when someone in Italy puts on a Mirit Weinstock jacket, they don’t look the same as the woman from Sweden, or Israel.

It’s a fact that hasn’t gone unnoticed. In a recent interview, Weinstock said: “What interests me is the girl’s fantasy, or the way she views herself. Their interpretation of my fashion is fascinating to me. I take pleasure in seeing how each one is taking it to a place of her own. They often wear the garments in ways that I had not imagined when designing them, which is inspiring!”

Thirty-two-year-old year old Weinstock has been in the fashion business seven years. A Shenkar graduate, she interned at the Alexander McQueen fashion house in London and later joined Maison Lanvin, one of the leading fashion houses in Paris.

She returned to Israel in 2004 and set up her own label of ready to wear fashion, designing out a studio located in Jaffa’s flea market. She launched her first US collection in 2006 and now sells in stores across the US and Europe.

Weinstock came up with the idea for Miss Mi, when she was browsing Flickr one evening. She saw the pictures there and decided to find five women from all over the world to take pictures of themselves in her new spring collection.

She found the participants on Flickr and Facebook, sent them a package of five of her garments and asked them to do self-portraits, expressing their own personal take on the garments. She then used the pictures for her spring catalogue.

Since then, the idea has grown into Miss Mi. Weinstock says the project isn’t just about clothes, it’s about creating a community of women from all over the world, who share their pictures, thoughts, favorite web sites. Etc. etc.

It’ll be interesting to see if other fashion designers pick up on this new marketing tool.

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