TV’s The Office to open a Petach Tikva branch

April 13, 2009 - 4:20 PM by Harry · 2 Comments
Filed under: A New Reality, Business, History and Culture, Israeliness, Life, Movies, Pop Culture 

The OfficeExciting Israeli pop culture news has reached us with the recent announcement that the local satellite TV provider, Yes, will soon be running its own version of the landmark satirical half-hour comedy series The Office. A full 15 episodes have already been contracted, set to air in about a year from now, with the Israeli firm July August, which was behind the recent success of The Band’s Visit, handling production.

Co-creator Ricky Gervais was quoted in The Guardian’s piece announcing the project saying,

“I am thrilled and amazed that Israel are making The Office with local writers, directors and actors. I mean, who ever heard of Jewish entertainers?”

Ha’aretz reported shortly thereafter that screenwriting will be handled by B’tipul’s Uzi Weill and the director will be Eitan Tzur, who also had a hand in that Israeli television export’s success.

When Ricky Gervais and Stephen Merchant developed The Office as what would become a two-season sitcom for the BBC, they had no idea what levels of universal appeal their odd sense of humor had the potential of reaching. Sure, Gervais’ portrayal of oblivious, over-the-top, tasteless paper company branch boss David Brent was arguably grounded primarily in esoteric British dry humor stylings and in specifically British office culture-inspired mishaps. But the show also managed to tap into the universal phenomenon of “cubicle angst,” and its mockumentary-inspired packaging, complete with uncomfortable silences, helped rocket it into global cult favorite status.

Soon the BBC was licensing local versions of the show to markets outside England, with France, Russia, Chile, Canada and the United States (pictured) creating their own takes. While the US version got off to a rocky start (its short first season was more or less a remake of the original British one, just with some local flavor and accents added), it hit its stride towards the beginning of season two and is now enjoying its fifth successful season on NBC.

It can be argued that one of the reasons that the American Office has been as much of a creative success as it has been is that the writers have allowed for the characters to take on lives of their own in ways that are distinctively American. The action all takes place against the backdrops of corporate booze cruises, office outings to Chili’s (where family members’ drinks might or might not be comped), ridicule of those who count Legally Blonde as an all-time favorite movie, peeking at one another’s high school yearbooks – you know, American office culture type stuff.

Having watched both the British and American versions of The Office for several years, I have wondered many times how an Israeli version might manifest itself. Israeli office culture has its own cultural mores and archetypes.

Also according to The Guardian:

….Giyora Yahalom, head of production at the Israeli satellite broadcaster Yes, added: “We are sure that the universal experience of contemporary office life will speak to Israeli viewers. There is no doubt that our viewers will enjoy the same jokes as their contemporaries in the UK.”

And the Ha’aretz piece makes a good argument that the creators are taking the proper approach, reporting that the show

…will take place at the dreary workplace of “Super Office,” a fictional office-supply firm in Petah Tikva.

….The cast will include a variety of Israeli types – an Arab warehouse manager, an ultra-Orthodox saleswoman and a bitter Russian accountant. The Israeli answer to David Brent, the obnoxious boss of the U.K. program, will be named Avi Meshulam, though an actor has yet to be pegged for the role.

Exciting stuff. Hopefully the creative team will have enough self-depreciating perspective to do it right.

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Waltz with Bashir snubbed in LA

February 24, 2009 - 1:24 PM by Harry · Leave a Comment
Filed under: A New Reality, Art, General, Movies, Pop Culture 

Japan's DeparturesConventional wisdom unequivocally asserted that the only Best Foreign Language Film Oscar nominee to hold a candle to Waltz with Bashir was France’s The Class – but that even that movie was hardly as technically groundbreaking or thematically poignant as Israel’s nominee. Regardless, The Academy instead gave the award to Japan’s Departures (pictured in all of its smirking glory).

Bashir therefore joins a long list of Israel-made Oscar losers that includes Sallah Shabati and HaShoter Azoulay.

When Joseph Cedar’s Beaufort failed to take home a statuette a year ago, the director was gracious and stoic, putting the situation in the proper context. He even went so far as to give The Jerusalem Post the ultimate cliché Oscar loser soundbyte:

[Cedar] seemed to keep his hopes in check at a symposium prior to the ceremony, saying he was “happy just to have been nominated. I’m not even thinking about winning.”

….”We have shown that Israel can make very good movies,” Beaufort actor Eli Eltonyo told the cheering crowd [at a post-Oscars party], “and we will prove it again next time.”

Next time was earlier this week, but Eltonyo’s prediction didn’t come to fruition – at least not as fully as he might have hoped. But Bashir’s creative team was hardly as gracious as Beaufort’s was. The jPost caught up with director Ari Folman after the show:

“It’s a game,” Folman said, shrugging. “It’s 500 anonymous voters, and I don’t know a single one.”

He said he planned to drink the night away before getting on a plane home to Israel.

“I’ll be glad to be done with all of this traveling, though I am going to miss it in a few months – but right now I just want to go home and be with my kids,” Folman told the Post.

Back here in Israel, the rest of the Bashir team was even more disappointed, as Haaretz notes:

Nitzan Roiy, in charge of composing and special effects, stayed in his chair.

“It’s horrible,” he said. “When we came here we were sure we had it in our hand. It’s a shame.”

…. “We were very confident before the ceremony,” said Neta Holzer, one of the animators who joined the Israeli delegation to Los Angeles. “We didn’t talk about winning, but we had a very good gut feeling. Everyone is disappointed, but we’re getting used to it.”

With so many great movies continuing to come out of our local industry, we can all comfort ourselves by saying, “There’s always next year.” At least that;s what the good sports among us will say.

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Sarkozy keeps his options open

October 30, 2008 - 9:12 AM by Nicky · 1 Comment
Filed under: General, Life 

Ah the French. You can trust the French to sincerely appreciate beauty. Take a look at this video of French president, Nicolas Sarkozy checking out Israeli model Bar Rafaeli at a greetings line up. He may be married to a gorgeous woman himself but he obviously likes to keep his eye on the field.

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