Nostalgia Sunday on Tuesday – Adloyada

March 10, 2009 - 11:34 PM by Rachel Neiman · Leave a Comment
Filed under: Art, General, History and Culture, Holidays, Israeliness, Nostalgia Sunday, Pop Culture 

agadat_queen_estherApologies for the delay in posting; this was due to circumstances far beyond my control. Whew. Okay. A moment before the Purim holiday ends, let’s take a look at days gone by, in particular the Adloyada parade.

“Adloyada” is a bastardization of the phrase “ad lo yada” or “unable to differentiate”, referring to the Purim tradition of drinking until one is unable to tell the difference between evil Haman and good Mordechai. The parade was instituted in 1912, in Tel Aviv, the first modern Jewish city, by a teacher at the Herzliya Gymnasium high school and became the stomping ground for Hevre Trask (”the noisy folks”), a band of merrymaking bohemians.

In the 1920s, the event had its profile raised by dancer-choreographer and bon vivant Baruch Agadati. Here he is, the crown prince of of Tel Aviv night life in the 1920s, pictured with Zippora Zabari, winner of the “Queen Esther” beauty contest for 1928.

And another Purim lovely:

And here’s a picture of the parade itself, which was famous for its floats.
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It had the support of Mayor Meir Dizengoff. This costume parodied his well-known penchant for riding around town on a horse.
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At the end of the 1920s, a committee of artists, poets, architects and theater people was established with the stated goal of giving the Adloyada a higher educational and artistic tone, and it became something of an establishment tool.

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Adloyada floats never shied away from politics, such as the 1926 coffin burying the British Mandate, and the 1934 anti-Nazism float. The event ceased activity in 1936 but after it was reestablished in the 1950s, the topical subjects continued. Here’s Egypt’s Gamal Abdul Nasser and David Ben-Gurion, acting out a prime ministerial summit that never happened in reality… as far as we know…

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The Adloyada shut down, once again, in the 1970s and was revived, once again in the early 1980s by the Sheinkin avant garde, led by a stellar performance artist, the late Danny Zakheim. This time, the tone was different and probably more like that of the original Adloyada of the 1920s – a punk street fair bacchanal that went on for days. Here’s Mayor Shlomo Lahat venturing into unknown territory.

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There are a few parades today calling themselves Adloyada. Holon – a sleepy suburb with ambitions to become Israel’s new center of the visual arts – has apparently been deemed the location for the national Adloyada. But the real deal has been and always will be Tel Aviv. It’s only a matter of time before the Adloyada comes back home.

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Foto Friday – Paws for Purim

March 6, 2009 - 6:00 AM by Rachel Neiman · 1 Comment
Filed under: Foto Friday, General, Holidays, Pop Culture 

Dogs never demand to be put in a Purim costume. And yet, since dog owners persist in dressing up their four-legged friends, Israeli pet-owner portal Hav-Hav has decided to put them on show. (”Hav-hav”, by the way, is the Hebrew equivalent of “bow-wow”). The fourth annual Hapess Ta’Kelev competition will be held on March 11th, at the Renanim Mall in Ra’anana. That gives Fido a few more days to come up with a costume idea. It’s definitely worthwhile, because the prize is a year’s worth of gear and food from pet store chain Jungle.

But you have to register by submitting photos – and here’s some of the competition. More can be found here.

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This royal fellow is a winner from a few years back.

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Another winner from previous years… clearly channeling “I Dream of Jeanie”…

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Okay, this one may be bordering on the inhumane.

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The competition name, by the way, Hapess Ta’Kelev is a play on words with one meaning being something like “dress up yer dog” and the other being “go find yer dog.” Take my word for it – the pun works in Hebrew. And hav-hav a happy Purim, everyone!

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Nostalgia Sunday – 50 Years of Israeli Club Culture

January 11, 2009 - 5:37 PM by Rachel Neiman · 2 Comments
Filed under: A New Reality, General, History and Culture, Israeliness, Life, Nostalgia Sunday, Pop Culture, War 

Anhedonia is “an inability to experience pleasure from normally pleasurable life events” and in addition to being the working title for Wood Allen’s “Annie Hall” – it also describes a feeling Israelis wrestle with on a daily basis.

Nissan Shor, is the author of the new book “Dancing With Tears in Their Eyes,” a history of fifty years of dance clubs in Israel. In it, Shor – a music writer turned cable show host – makes a case for the tension between Israel’s often grim security situation, and just wanting to have fun, as unique. clubbing_book_jacket_lg

The book (available only in Hebrew but with lots of pictures that, because of copyright issues, can’t be posted) deals with places that played recorded music only, from so-called Salon Parties held in living rooms in the late 1950s to Dance Nation clubs such as Jerusalem’s Haoman 17 in the late 1990s. It does not, notes Shor, deal with “night clubs or variety clubs where there were performances, like magicians, jugglers or live music.” Over the decades, he says, “In Israel there has always been a de-legitimization of people who want to dance and have a good time, because of our national situation.”

“Throughout, we see people whose desire to have fun becomes an antiestablishment act. And a young person who dances isn’t necessarily protesting the establishment but the ideological hegemony is so strong, that people who deviate for the purposes of pleasure become, whether consciously or unconsciously, anti-nationalistic. You can’t just dance and be normal.”

Shor touches on the non-conformist bohemia of the early Yishuv pre-State settlement – whose Foxtrotting tea-dances were condemned by the poet Chaim Nachman Bialik, who wrote, “What emptiness! What tastelessness!… Degeneration and hollow soullessness!”

But the book really gets started with the introduction of Rock ‘n Roll and the noar salon (literally, “living room youngsters) Israeli-style Greasers later immortalized in the movie Eskimo Limon (Lemon Popsicle). Says Shor: “They didn’t go to Zionist youth movements because the framework – uniforms, hierarchy – wasn’t their style. They wanted to be like the other young people all over the world, wear jeans and leather jackets, listen to Elvis Presley and Cliff Richard. And by the way, there were noar salon who went to both youth movement and dance parties.”

clubbing_ta_salon_party_fritz_cohenPhoto by Fritz Cohen

The summer of 1965 marked a milestone in the history of Israeli clubbing, when the first discotheque opened on the veranda of the Hammam nightclub in old Jaffa. The venue, owned by author Dan Ben Amotz and poet Haim Hefer, was leased out to entrepreneur Rafi Shauli – a key figure in the creation of a new paradigm in Israeli nightlife. Shauli really deserves a full column devoted to his accomplishments, but it should be noted that in addition to the many clubs he opened in the 1960s and 70s, (Mandy’s, Mandy’s Cherry and Mandy’s Singing Bamboo – all in honor of then-wife, the glamorous and scandalous Mandy Rice-Davies), he also opened HaMoadon in 1977, a members-only discotheque that raised the bar for all clubs in the Jewish State.
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The phenomenon “gave rise to serious debates in the Knesset from all ends of the spectrum about the deterioration of Zionism and all sorts of dangers to the nation’s future. And this discussion comes up every few years. When the Coliseum club opened in 1982, around when the [first] Lebanon war broke out, the national debate was ‘how can people dance when others are dying?’, and [state-run] Channel One called it ‘the last days of Pompeii.’ The 80s New wave clubs – Penguin, Sirocco, Liquid, Kolnoa Dan – said rock had to be sung in English,” leading to another outcry. “And when the second intifiada broke out, the national debate was about the ‘Tel Aviv bubble’. It’s constant.”

Photo by Moshe Milner

In the early Nineties, euphoria over the Oslo Accords and the promise of a New Middle East, dovetailed perfectly with the introduction of muti-channel television and increased Western cultural influence in Israel. “The Israeli electronic dance music revolution came in with the consumer revolution, chains stores, cable TV – and Ecstasy. By 1997-98, it dominated youth culture.” That euphoric balloon, he adds, “burst with the second Intifada.”

Given that clubs have become a target for terrorists, Shor says that going clubbing during times of high alert has evolved into a form of national pride for some young people. “For example, right before the first Gulf War, there were ‘End of the World’ parties. After the suicide bomber attack at the Dolfi-Disco, the club re-opened and the kids kept on coming. It wasn’t heartlessness. It was saying, ‘No, you won’t stop me living my life.’”

Shor worked on the book for four years, inspired by his own love of nightlife, and the lack of an authoritative source on the subject. “I saw there was this genre of literature in other countries. I think that the conflict, that the subject deviates from the conventional, is one reason why no such book had been written. And this book tries to analyze that convention and introduce it into the Israeli discourse. It seemed right from an Israeli point of view.”

The generations of accidental rebels, he adds, “Weren’t trying to be political protesters. It was a rebellion only because of their actions, trying to live a western life in Israel. I think this is true Zionism – to live as every other nation. I think Herzl would have preferred endless partying to endless war.”

Video: Haoman 17 Jerusalem closes

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