The next big thing: indoor navigation?
I always enjoy Jeff Pulver’s networking “breakfasts” which he holds around the world. Pulver, a VoiP superstar and lately startup angel with a passion for Israel, usually hosts his breakfast shindigs in Tel Aviv, but last week he came to Jerusalem.
I approach a networking event like a Kiddush at shul. You want to flit around as much as possible (while not being too rude with quick getaways) but if you find yourself talking to someone particularly interesting, you stay put.
That was the case when I met up with Amnon Dekel. Amnon is an old friend (he used to run the Digital Media Studies program at the IDC in Herzeliya and hired me to teach a course) and he’s about to turn in his doctoral dissertation to Hebrew University. The topic: “indoor navigation.”
Amnon has identified a problem you probably never thought about, but that’s a potential “next big thing.” Mobile phones are great at using GPS to find their position outside. But they don’t work so well under a roof of, say, a library.
Amnon’s research specifies a methodology for locating objects such as books, and it doesn’t require transmitters to be installed all over the ceiling of the space. The idea is that you’d type in the title or author into your phone, and you’d receive a map telling you exactly which floor, section and even shelf you should head to.
Amnon has built a working prototype in the Harman Library on the Givat Ram campus of Hebrew University. His tests show that, using the system, it takes only half the time to find a book and people make less navigation mistakes and need less help from others to find the book.
The same technology could be used in warehouses, bookstores and manufacturing plants, Amon says.
That’s not to say that it’s easy – staff at the physical site need to input data, items may need to be scanned – but it’s a fascinating start.
The system has yet to be commercialized (venture capitalists – take note). But, who knows (and Amnon will scold me for writing this), you could eventually crown yourself mayor of the Dewey decimal system!
Multitasking in Tel Aviv
A recent episode of the NPR program Science Friday featured an interview with Clifford Nass, the author of the forthcoming book “The Man Who Lied to His Laptop,” about whether human beings are truly able to multitask. His conclusion: not really.
Nass says that we have the illusion of multitasking, but in reality, we are switching from one task to another so quickly it seems like we’re doing more than one thing at once. The problem is that, every time we switch, there is a micro-millisecond delay and that teeny tiny pause causes us to be less productive even when we feel we’re sailing high.
I had a chance to experience the woes of obsessive multitasking first hand earlier this week when I attended the 140 Characters conference in Tel Aviv. The event, produced all over the world – including Israel – by social media and VoIP guru Jeff Pulver, is dedicated to exploring the “real time web” (a fancy way of referring to web and mobile services that let you follow a stream of never ending status updates as they happen).
As I sat in the lecture hall at Tel Aviv’s Afeka College listening to the lectures (which, in true short attention span spirit, were allotted on average no more than 10-15 minutes each), I had my laptop with me open to TweetDeck, a Twitter desktop client where I could follow along as much of the room was “live tweeting” what was happening on stage; Gmail – which I checked incessantly while simultaneously chatting with people both in and outside of the room itself; Facebook – of course (just for fun); an Excel spreadsheet of all the attendees sent by Pulver – so I could scope out who to approach during the networking breaks; a live video stream of the conference itself (with a slight time delay); and Evernote – a application I used to take notes on my laptop which were then automatically synched to my home computer, iPhone and (when I get one) iPad.
And if the lectures ever got boring, I’d brought with me a copy of an article I was working on that needed an edit.
By the time the conference was over, I actually breathed a sigh of relief as I finally caught a break in the long drive back to Jerusalem.
Not so for Michael Matias, a 14-year-old who took the stage for his 10 minutes of fame to tell us about “growing up in real-time.” My multitasking experience is his daily reality. He adds to the mix doing homework while simultaneously watching TV on his laptop (42-inch flat screens are so 2006) and playing online chess and poker. He says he spends at least 5 hours a day online, not including class when he often uses the school computers. When he needs to study, it’s as likely to be via video conference than an in-person cram session.
Matias is a relative pauper when it comes to Facebook friends – he only has 300 and says he only accepts someone he’s met in person. Although he does spend time with people in the so-called “real world,” he told the audience that in some ways he actually prefers his online world. “It brings me closer to them. I can hang out with more than one person at the same time.” No, he doesn’t think he spends too much time online and, when asked which of his real-time tools he’d give up if necessary, he quipped that he couldn’t. “It would be like choosing between my mom and my dad.”
The rest of the conference was interesting (if less shocking). Israeli comedian Lior Manor did “Twitter magic” – he asked the audience to tweet a number between one and 140 (get it, the 140 character maximum Twitter imposes), then he picked a number from his real-time Twitter stream and did a card trick in person – no different than what magicians have been doing for years except that he used an iPad to display the input.
Yossi Taguri talked about his latest startup Fiidme which lets you “share your satisfaction” about food. “If you’re in a restaurant,” he explained, “you can ask your friends what’s good on the menu and they’ll tweet you their recommendations.” With a grin, he added that they also “thought it would help us get free lunches.” His business partner Lior commented that being in a restaurant “without wireless is very frustrating.” (Whatever happened to the romantic candlelit dinner?)
There was also a session on using Twitter to do good in the world: an Israeli company called JustCoz lets you “donate” your Twitter status to organizations to raise awareness about their causes. In just under a month online, 100 organizations have signed up for the free service, gathering 1,200 supporters which provide re-tweeting access to more than a million people.
Now that’s a great idea from the real time web…if we can actually take a moment away from our incessant multi-tasking to participate.
Oh, and about that article I was writing? I guess I succeeded because you’re reading it now.
Pulver Dating Service
Filed under: Blogging, Business, Pop Culture, Profiles, Technology
If you know about Jeff Pulver then you know he’s a futuristic technology sort of guru guy who predicts where we’re headed and creates the vessel for getting there.
Take VoIP (Voice Over Internet Protocol). That’s Jeff.
He’s the co-founder of Vonage and he pushed FCC legislature a few years ago with “The Pulver Order”.
He’s also the globe-trotting guy behind uber successful “Social Networking Breakfasts”.

Last week he held one such breakfast in Tel Aviv. And we @ Israelity (that would be moi-self) were in attendance.
And in talking to Mr. Pulver, found out. . .
That the impetus behind his social networking breakfasts was Harvey Weinstein. While attending a NYC benefit with the famous mega-producer, Pulver was at a loss for ice-breaking words. When his attempt at striking up a conversation with Weinstein fell flat – “So you like poker?” he posed, referring to Weinstein’s Miramax-backed film Rounders.
Nope came Weinstein’s stilted reply – Pulver pondered: How do business people do this? How do they break the ice with each other on a routine basis?
Thus was born his “tagline” social breakfast networking event concept. You’ll have to read about them to know how it works. But he took a simple idea from the Internet world of taglines and translated it back to face-to-face interaction. And it works. Well.
Next up in Pulver’s idea forum? Dating events following the same theme.
Only problem is how to appropriately “stick” the sticky notes.













