Nostalgia Sunday – Personal care

March 23, 2009 - 5:45 PM by Rachel Neiman · 1 Comment
Filed under: General, History and Culture, Israeliness, Life, Nostalgia Sunday, Pop Culture

The exciting news of the day is that Khloe Kardashian, small screen reality TV star and major B-list demi-celeb, has received the VelaShape treatment for cellulite reduction and body contouring through circumferential reduction. In the latest episode of the E! show Keeping up with the Kardashians, which aired yesterday in the US, Khloe prepares her body for an upcoming photo shoot for a charity ad campaign with a visit to Dr. Shalini Kapoor-Grover of REVIVE: Beverly Hills Medical Institute to receive VelaShape treatments on her stomach.

As VelaShape was developed by Israel’s Syneron Medical, this exposure should be a major point of national pride. It’s also a milestone — for better or worse — for the industrial achievements of a country that 60 years ago was famous for having eschewed female frippery in favor of equality of the sexes and the Socialist ideal. War and restrictions on imports also played a part in limiting the quantity and quality of products a woman could lavish on herself.

Imagine if instead of body sculpting and skin rejuvenation devices, all Khloe had to work with was a set of locally made pantyhose and a tube of Yad Chen cream (still found today in the same attractive packaging).

Or, instead of one of Lumenis‘ or Syneron‘s dental lasers to whiten her teeth, a dab of Tayadent – dentifrice available in its traditional angular plastic bottle – only now 20% bigger!

VelaShape, the company states, “is clinically proven to take inches off the thighs, a celebrity beauty secret that has been embraced by not only Khloe but also her sister, Kim Kardashian”. How well would they have done with a simple bar of Neca 7 or bottle of Dermapon “soapless” soap?, (yes, still available today at your local SuperPharm or NeoPharm).