LoveBox

September 23, 2009 - 9:59 AM by Jessica · 1 Comment
Filed under: Business, design, General, Israeliness

Along very Israel21c lines, Israeli Roy Shechter was having a hard time dealing with negative images of Israel, so he decided to take action. He teamed up with an American friend to create a website showing the best parts of Israel, as well as a few Israel ‘Loveboxes,’ filled with Israeli items that can be sent to loved ones. The idea being to connect you to Israel even when you’re not here, with things like soup nuts and Bamba. You don’t have to necessarily spend money; there is, of course, a facebook group option, where ‘friends’ such as Zeev Bielski have commented with admiration.

According to Roy, the lovebox concept is simply a way for Jews to feel connected to Judaism and Israel even when they are not in the Holy Land or don’t always feel they can display their Judaism proudly. So take a look at the loveboxes and see what you think. There’s a certain charm to the website and the idea, what with ‘The Gathering of the Tribe Lovebox,’ ‘The Israeli Wannabe Lovebox,’ and ‘The Worried Jewish Mother Lovebox.’ For just $19.90, $29.90 or $39.90, and a collection of kiddush cups, Psalms key chains, Turkish coffee, Bamba, sunflower seeds, Elite instant coffee and instant soup mix (+ soup nuts), you can show your love of Israel.