Karpal and Lobel snag a Nevada Lulu

November 17, 2008 - 2:40 PM by Harry · 1 Comment
Filed under: Israeliness, Movies, Music, Pop Culture

Emily Karpal Part Canadian, part Tel Avivian, pop singer-songwriter Emilly Karpal released her debut studio full-length album this past August. A collaboration with Tomer Adam Lenzinger, whom she met while working together on an Air remix, Nemashim (Freckles) has served Karpal’s career well, earning her considerable local airplay. One of the album’s key singles, the title track reached number 14 on the Reshet Gimmel radio station’s charts for Israeli music.

Now the cheeky, 80s-style bubblegum-electro retro-fest video clip for that single, below, has earned the performer some accolades from an unlikely source. Held in the low-key Nevada town of Pahrump, probably best known for being home to the Sheri’s Ranch brothel, the third annual High Desert Shorts International Film Festival has awarded $100 in cash prize money to Ofir Lobel for his work on the “Nemashim” video. The music video category’s competition was as stiff as can be expected from a community film festival, but Lobel’s slick work deserves kudos no matter what the scale of the context.

In addition to his music video work, Lobel, who has also spent lots of time in North America over the years, has served as a web-based news reporter and as a TV actor. He also has his own budding career as a musician.

In comments to the Israeli music video TV channel 24, Lobel has indicated that he hopes this award, nicknamed the Lulu, will open up career opportunities for him overseas. Karpal, on the other hand, said, “It’s fun that we’ve reached all the way to Nevada, since I’ve never even been there.”

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