TV’s The Office to open a Petach Tikva branch

April 13, 2009 - 4:20 PM by Harry · 2 Comments
Filed under: A New Reality, Business, History and Culture, Israeliness, Life, Movies, Pop Culture 

The OfficeExciting Israeli pop culture news has reached us with the recent announcement that the local satellite TV provider, Yes, will soon be running its own version of the landmark satirical half-hour comedy series The Office. A full 15 episodes have already been contracted, set to air in about a year from now, with the Israeli firm July August, which was behind the recent success of The Band’s Visit, handling production.

Co-creator Ricky Gervais was quoted in The Guardian’s piece announcing the project saying,

“I am thrilled and amazed that Israel are making The Office with local writers, directors and actors. I mean, who ever heard of Jewish entertainers?”

Ha’aretz reported shortly thereafter that screenwriting will be handled by B’tipul’s Uzi Weill and the director will be Eitan Tzur, who also had a hand in that Israeli television export’s success.

When Ricky Gervais and Stephen Merchant developed The Office as what would become a two-season sitcom for the BBC, they had no idea what levels of universal appeal their odd sense of humor had the potential of reaching. Sure, Gervais’ portrayal of oblivious, over-the-top, tasteless paper company branch boss David Brent was arguably grounded primarily in esoteric British dry humor stylings and in specifically British office culture-inspired mishaps. But the show also managed to tap into the universal phenomenon of “cubicle angst,” and its mockumentary-inspired packaging, complete with uncomfortable silences, helped rocket it into global cult favorite status.

Soon the BBC was licensing local versions of the show to markets outside England, with France, Russia, Chile, Canada and the United States (pictured) creating their own takes. While the US version got off to a rocky start (its short first season was more or less a remake of the original British one, just with some local flavor and accents added), it hit its stride towards the beginning of season two and is now enjoying its fifth successful season on NBC.

It can be argued that one of the reasons that the American Office has been as much of a creative success as it has been is that the writers have allowed for the characters to take on lives of their own in ways that are distinctively American. The action all takes place against the backdrops of corporate booze cruises, office outings to Chili’s (where family members’ drinks might or might not be comped), ridicule of those who count Legally Blonde as an all-time favorite movie, peeking at one another’s high school yearbooks – you know, American office culture type stuff.

Having watched both the British and American versions of The Office for several years, I have wondered many times how an Israeli version might manifest itself. Israeli office culture has its own cultural mores and archetypes.

Also according to The Guardian:

….Giyora Yahalom, head of production at the Israeli satellite broadcaster Yes, added: “We are sure that the universal experience of contemporary office life will speak to Israeli viewers. There is no doubt that our viewers will enjoy the same jokes as their contemporaries in the UK.”

And the Ha’aretz piece makes a good argument that the creators are taking the proper approach, reporting that the show

…will take place at the dreary workplace of “Super Office,” a fictional office-supply firm in Petah Tikva.

….The cast will include a variety of Israeli types – an Arab warehouse manager, an ultra-Orthodox saleswoman and a bitter Russian accountant. The Israeli answer to David Brent, the obnoxious boss of the U.K. program, will be named Avi Meshulam, though an actor has yet to be pegged for the role.

Exciting stuff. Hopefully the creative team will have enough self-depreciating perspective to do it right.

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Israeli kitchen makes me hungry and inspires

November 23, 2008 - 11:15 PM by Harry · 2 Comments
Filed under: Food 

Potatoes stuffed with meat.I’ve been blogging in some shape or form for over six years now and though food has always been a topic I’ve written about it’s never been the exclusive topic of any of the blogs where I’ve written. About three years ago I considered starting a blog called “The Middle East Confit” but the idea never came to fruition, it just marinated in my mind. Then we had a baby, then work got real busy and then…well…yeah. I barely find the time to blog at my own blog – most of it coming from lack of inspiration rather than time.

I’ve been thinking about writing exclusively about food and plan on redesigning my blog in the coming weeks (months?) Where did this inspiration come from? The excellent Israeli food blog Israel Kitchen. Written by Miriam, a current resident of Petach Tikva who has live in both Jerusalem and Tsfat and even spent some time in Venezuela. Her recipes are varied. Running the gamut from that Ashekenazic staple Kasha Varnishkas to Tunisian Mafroum (meat stuffed potatoes). She also makes her own wine.

Miriam’s photography is top notch as well with colorful photos of her travels around Israel. She visits shuks, cheese makers, wineries and restaurants.

So if you are looking for a taste (nyuk nyuk) of Israel not to be found elsewhere be sure to visit Israeli Kitchen.

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A festivus for the kosher eaters in us

November 14, 2008 - 11:34 AM by Harry · Leave a Comment
Filed under: Business, Food, General, Religion 

Chefs admiring the autumn harvest ingredients as they prepare their Chef Eats Kosher menusRunning parallel to the kosher wine revolution (which has taught us over the past 15 years or so that it doesn’t have to be grape cough syrup to be rabbinically approved) has been the kosher food revolution (which has taught us over the past 10 years or so that it doesn’t have to be boiled chicken necks to be rabbinically approved). Much has been written about the kosher gourmet scene in various cities, and as affluence and religious observance become decreasingly exclusive concepts, the scene has only flourished.

Case in point with the Chef Eats Kosher Festival, already underway at 40 restaurants all over Israel and running through Thursday. Part co-opted marketing campaign, part celebration of a niche business community’s renaissance, and part charity drive (more on this below), Chef Eats Kosher is the brainchild of production company One Mouth. In a statement released through their publicity agents, One Mouth principles Tal Nechemia and Eran Zingler summed up the wave they’re riding:

“In recent years, we’ve seen a steady increase in crowds of people looking for experiences going out that are high-quality yet kosher. Tens of thousands came to the first kosher festival in Petach Tikva that we put on this summer, and the success of the Chef Eats Kosher Festivals in recent years has encouraged us to bring it back….”

The main draw to this fourth incarnation of Chef Eats Kosher is its affordability: When else can one enjoy a specialty three-course meal at a top-tier (well, most of them are top-tier, anyway – Jerusalem’s only participating eatery is, strangely, the local branch of the Yotvata café) restaurant for the extremely affordable price of NIS 84?

And at every Chef Eats Kosher-participating table are envelopes for donations to Table to Table, a Ra’anana-based organization which rescues leftovers from restaurants and events and serves them to the needy. The Table to Table-Chef Eats Kosher charity drive alone aims to help some 5000 schoolchildren, although the envelopes on the tables are for cash donations.

A partial list of 2008’s Chef Eats Kosher restaurants appears in English, along with some recommendations, here, while the full, Hebrew-only list can be seen here.

Photo courtesy Dan Peretz.

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