Fashion in a global world
I imagine for Israeli fashion designer Mirit Weinstock it must be a blast. In a new project on her internet site, she invited her customers worldwide to send in photographs of themselves wearing her clothes.
Fashion becomes real - Mirit Weinstock as worn by New Zealander Daryia Bing.
It’s probably the ultimate accolade for a designer. Rather like a journalist feels when they see some stranger out on the street not only reading one of their articles, but actually commenting on it.
It also actually makes for pretty compulsive viewing to anyone with a vague interest in fashion. Since the website was launched at the end of January, women from over 30 countries have sent in self-portraits of themselves wearing items from Mirit’s collections.
The nice thing about seeing the same clothes on different people from around the world is that they look SO different. In our global world, people often complain that we all wear the same clothes from the same chains, and that we are losing our individuality.
But as Weinstock’s site, Miss Mi, proves, when someone in Italy puts on a Mirit Weinstock jacket, they don’t look the same as the woman from Sweden, or Israel.
It’s a fact that hasn’t gone unnoticed. In a recent interview, Weinstock said: “What interests me is the girl’s fantasy, or the way she views herself. Their interpretation of my fashion is fascinating to me. I take pleasure in seeing how each one is taking it to a place of her own. They often wear the garments in ways that I had not imagined when designing them, which is inspiring!”
Thirty-two-year-old year old Weinstock has been in the fashion business seven years. A Shenkar graduate, she interned at the Alexander McQueen fashion house in London and later joined Maison Lanvin, one of the leading fashion houses in Paris.
She returned to Israel in 2004 and set up her own label of ready to wear fashion, designing out a studio located in Jaffa’s flea market. She launched her first US collection in 2006 and now sells in stores across the US and Europe.
Weinstock came up with the idea for Miss Mi, when she was browsing Flickr one evening. She saw the pictures there and decided to find five women from all over the world to take pictures of themselves in her new spring collection.
She found the participants on Flickr and Facebook, sent them a package of five of her garments and asked them to do self-portraits, expressing their own personal take on the garments. She then used the pictures for her spring catalogue.
Since then, the idea has grown into Miss Mi. Weinstock says the project isn’t just about clothes, it’s about creating a community of women from all over the world, who share their pictures, thoughts, favorite web sites. Etc. etc.
It’ll be interesting to see if other fashion designers pick up on this new marketing tool.
Nostalgia Sunday – Mekorot’s water portfolio
Filed under: Environment, General, History and Culture, Nostalgia Sunday
To celebrate Tel Aviv’s Centennial anniversary, Mekorot, Israel’s national water company, has dug into its photo archive and released images from the construction of the Tel Aviv water pipeline project. Check out the kovaei tembel, the soft cloth hats that once symbolized the Israeli pioneer worker.
These images are from 1963. The original Western Pipeline – Yarkon-Negev Plant pipeline was completed in 1955 but as Tel Aviv’s population grew, along with demand for water, it was decided to add the additional Dan pipeline to boost the water supply. The project was completed in the mid-60s.
Today, Mekorot is considered one of the world’s most technologically advanced water companies and a world leader in desalination, water reclamation, water project engineering, water safety, water security and water quality. Its all-important task is formulating and implementing the country’s national water policy.
Over the past 12 months, Mekorot has embarked on a number of major projects, including the construction of a fifth pipeline to Jerusalem…
…construction of the desalination facility in Ashdod with a capacity of 100 million cubic meters a year and linking of the desalination facilities along the coastline — such as the world’s largest such plant at Ashkelon, pictured here — with the national water system…
…plus other projects aimed at increasing the supply of water, for example, cloud seeding in the winter months. Mekorot has engaged in “rain-enhancement” for over 45 years and has managed to increase the annual rainfall in the Sea of Galilee catchment by 13%-18%.
Mekorot facilities have visitors centers with guided tours. As for the archive, it isn’t presently online but give them time. And, given their technological edge, it will be amazing to think of what pictures Mekorot will release when Tel Aviv’s 200th rolls along.
Foto Friday – To market, to market with Tamar Matsafi
Filed under: Art, Food, Foto Friday, General, Israeliness, Life, Travel
Passover is over and things are about to get back to normal, sort of. In the Israeli endless vacation reality, there’s still Yom HaAtzmaut (Israel Independence Day) to look forward to, after which a mild depression sets in as there won’t be another long vacation break till the High Holidays. Oh, except for August. We don’t work much in August.
The latter part of this week, though, was devoted to re-stocking the kitchen, post-Pesach. Photographer Tamar Matsafi took a jaunt to Jerusalem’s open market, Machane Yehuda, a refreshing alternative the the local supermarket.
First thing, buy new spices to replace the ones you threw out.
Photo: Tamar Matsafi
Photo: Tamar Matsafi
David had a nice write-up a few weeks ago about an unusual cooking competition held in the shuk between gourmet grannies.
Photo: Tamar Matsafi
An explanation of these dangerously delicious fried treats may be found here.
Photo: Tamar Matsafi
And check out Harry’s profile of Machane Yehuda’s resident shaman Uzi-Eli Chezi.
Photo: Tamar Matsafi
Our bags are full so home we go…
Photo: Tamar Matsafi
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