You Day

October 28, 2008 - 1:26 PM by · Leave a Comment
Filed under: General 

The anticipation and excitement began already last week, even while we were celebrating Sukkot – an exciting enough event on its own, if you ask me. But when that letter came, we just started counting down the days – and then the hours – to Sunday.

Why all the excitement? You Day!                  youday.jpg

So what’s You Day, you ask? Only the best day of the year to go shopping! You Day is the reward for us loyal customers who frequent a local “big box” supermarket all year, buying groceries with their You Card branded Diner’s Club debit card. The previous two times the store ran You Day, there were great bargains to be had – so much so that by the time me and my Significant Other arrived, they were out of half the sale items!

Well, this time we weren’t going to lose out – so bright and early on Sunday morning, we shlepped down to the store to take advantage of the bargains. And what bargains they were! Would you believe half-price – on a whole bunch of stuff we actually use! And unlike the usual requirement to get deals at this store, there was no minimum purchase of non-sale items required. Just free and easy shopping for a whole bunch of half price items! The only limitation – you could purchase just two of each item. Fair enough – and for us, not a problem, since my SO had her own You Card. So we were able to get four of each item!

Now, I’m no fool; I know how sales work (in Israel, the U.S., or anywhere). Loyalty program or not, nobody is giving away anything for half price. So you expect a little pre-sale price inflation, where the store raises the price on items and puts them back “on sale” – so you end up saving less than you expect. And You Day prices were no different, although I have to say some of them were genuine bargains (except for the instant coffee, where they basically doubled the price, so you would end up paying the “normal” price in the deal).

And so we shopped. And shopped some more. And when it was all over, we took our purchases up to the cash register, and watched with great satisfaction as the printout listed an item, a price – and a 50% discount!

There’s a theory about grocery shopping that says how sales and bargains, no matter how good they are, are basically a consumerist ripoff. Just walking into the big supermarket with the bargains means you’re going to end up spending more than you planned; far better to do your shopping at the not so cheap and much more limited neighborhood makolet (grocery store). The bigger the bargains, the more you end up spending, buying stuff you don’t really need.

But does that theory really apply when almost all the items in your shopping cart are half price? Did we buy items we didn’t need? I’ll admit it; we bought four of almost all the sale items, including things we didn’t buy on a usual basis (because they’re usually too expensive!). So, in one sense, it was a good day for bargains – but on the other hand, the makolet would have helped keep spending down. I guess the strategy works – even with all the bargains, we still spent nearly 1,000 shekels between the two of us, the second highest amount we have ever spent in any “walk down the aisle” at a supermarket!

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There’s no more ‘after the holiday’

October 22, 2008 - 10:00 AM by · 3 Comments
Filed under: A New Reality, Business, General, Holidays, Israeliness, Life 

closed_sign.gifThe sounds of people taking down their succot is in the air, the month-long holiday season is over, and there’s no more excuses.

It’s virtually impossible to get anything done here in the weeks leading up to Rosh Hashana through the end of Succot. ‘Aharei Hachagim’ (after the holidays) has become a catchphrase that’s both made fun of and used constantly – by the same people. There’s no way to avoid saying it, even as you realize what a cliché it is.

Whether being fooled by the unpredictable – or basically non-existent – schedules for opening hours of banks, post offices, and government offices, trying to contact subjects for interviews, setting up parent-teacher meetings, or even worse, if you’re trying to do something life important, like buying or selling a house, the past month has been one cruel joke on anyone with an ounce of efficiency in their blood.

The country basically runs on auto pilot. I’m sure even in the IDF, there are signs posted on the doors outside senior military briefings about Iran saying ‘Convening after the holidays’. The only people who actually seemed to be doing anything were the rioters in Acre, and they probably weren’t upset at that Arab Yom Kippur driver, but because the Lotto lottery stands were closed so much.

But now, everything’s changed, and all the chips are being cashed. For all of the plumbers, lawyers, gardeners (alright, they’ve been saying ‘after shmita’ instead for a whole year), and a whole slew of other deadbeats who have pulled that line on me this past month, I expect you here at noon time today. We have work to do.

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I heart Sukkot.

October 12, 2008 - 7:30 PM by · Leave a Comment
Filed under: Holidays 

Sukkot Sukkot is by far my favorite holiday. Within an hour of Yom Kippur ending the incessant sounds of banging envelop my neighborhood as nearly everyone, secular and religious erect their sukkot in their backyards and all too often quite precariously on their porches. There are sukkot as far as the eye can see. I bought a small pre-fab sukkah a few years ago that goes up in about 15 minutes with minimal effort – though I haven’t put it up yet – I’m a last minute type of guy.

I cherish this part of the year. We usually get our first rain during Sukkot (though we were trumped by Rosh Hashana this year) and then winter quickly comes rather quickly though there is always a random hot day in November. It’s the closest we have to a spring-like season though it only lasts for a couple of weeks. I took full advantage over the weekend and did a lot of much needed gardening for the first time since June. My lemongrass and lemon tree is out of control so I harvested much of it and gave generously to friends. On Friday night I stuffed about a dozen stalks in the tuchus of a chicken. I highly recommend this in in lieu of using lemon. You get the delicious lemon flavor without the acidity. My lemons are better suited for lemonade.

I am far from a religious man but I for some reason I can’t explain I feel very connected to this holiday. Perhaps it is my love of the land married with the cultural observance of this holiday. Perhaps it is the vision of unity. The Israeli people (or should I say Jewish) experience unity in both tragedy and celebrations and unfortunately not too not much in between. But that’s ok, because on Sukkot it all comes together – at least for me.

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