iPhone music from Israel

December 24, 2010 - 2:29 PM by · 1 Comment
Filed under: A New Reality, Entertainment, Music, Pop Culture, Technology 

Leave it to two Israelis to come up with the first song created from sounds derived entirely from iPhone applications.

According to the TechCrunch site, Ilan & Sipo have recorded a cover of the song “Blanket” by Urban Species using 24 instruments and sounds from 17 iPhone and iPad apps.

The goal, Ilan told TechCrunch, was to produce “a song you can play at a club/on the radio.” To create the instrumentation, the duo used apps like: iShred, Bassist and Beat Tap.

Check it out for yourselves here:

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Techcrunch takes on Israeli startup mentality

April 5, 2009 - 10:11 AM by · Leave a Comment
Filed under: A New Reality, Blogging, Technology 

Yossi Vardi speaking at TechonomyAn interesting essay on TechCrunch by Sarah Lacey on attending and speaking at Techonomy where six handpicked Israeli startups were demoing new products.

According to one of the organizers, Orli Yakuel, Techonomy symbolizes the web situation today.

In the past 4 years, when a company launched their product and didn’t focus on their business model, it was very common and acceptable. Today, it’s almost unavoidable that a company must first understand how these services will actually make money. From my perspective, a web startup still needs to a have a wow effect, i.e., a platform/tool/application that is innovative and exciting, but simultaneously has some sort of a smart business model. as well.

The latest Techonomy event took place yesterday (March 31) and included 6 new Israeli web applications that were impeccably chosen to present in front of a panel of experts and a very involved audience. As a result, we had really good content and an event that focused on what matters most today.

According to Lacey, Techonomy, which took place under the patronage of the father of Israeli high tech Yossi Vardi, could have been just like a Silicon Valley event a la TechCrunch 50 in every way except one: Experts and attendees were encouraged—strongly—to offer only positive feedback. Lacy is an award-winning journalist and author of the book, “Once You’re Lucky, Twice You’re Good.” She writes a biweekly column for BusinessWeek.com called “Valley Girl” and is co-host of Yahoo Finance’s Tech Ticker.

You can read her critique and conclusions about the Israeli startup community here.

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