Nostalgia Sunday – Arrivederci Analog

February 27, 2011 - 10:03 PM by · 1 Comment
Filed under: Business, Entertainment, Environment, General, History and Culture, Immigrant Moments, Israeliness, Life, Movies, News, Nostalgia Sunday, Politics, Pop Culture, Technology, tv 

Israel is on the brink of revolution and doesn’t even know it. No, not that kind. On March 30, 2011, analog television broadcasting will cease to be and henceforth, we will be a purely digital nation. As with Morse Code, HAM radio, fax and other tried and true technologies, analog is being put out to pasture.

The Ministry of Communications has produced a series of friendly ads featuring a 70s-style dude in black and white, who lets you know in no uncertain terms that, “The old method of broadcasting via rooftop antennae is passing from this world. It’s over. The end.”

Which makes it a perfect time to wax nostalgic for the old aluminum rooftop antenna. After television broadcasting commenced in Israel in 1968, these sprouted up like so many spindly saplings in a JNF forest, covering every city and town throughout the land.

In addition to creating urban blight, the rooftop antenna — aided by its housebound cousin, the rabbit ears antenna on the set-top — was also the source of many an amusing moment. I distinctly remember, days before the first Gulf War, standing on my friend’s roof, metal mop handle in one hand, antenna in the other, furiously tying one to the other and then both to a old chair, in hopes of improving the TV reception. (PS: It worked). And of course, one could spend hours making shapes out of a piece of tin foil in hopes of accessing Jordan TV in English.

Of course, if you really wanted good reception — and you had the means — you could just invest in a bigger antenna. These got so big and so ugly that eventually a new style was born to suit the nouveau riche: the TV antenna in the shape of the Eiffel Tower. Ooh la la!

Then, in the early 90s, cable TV came and changed everything. A decade later, satellite TV was launched. Aside from bringing Israel into the international brotherhood of couch potatoes (to be discussed in depth on another occasion), these platforms also changed our landscape; the rooftop antennas began falling into disuse and then literally fell to pieces. These the neighbors would sweep up. Sometimes.

And now, we are set to follow the worldwide trend towards Digital Terrestrial Television (DTT) where, as explained by the 21st century dude in the ads (he’s the one in color), we’ll be able to receive programming via a reception kit comprising a tuner and antenna.

Wait. Did he just say antenna? Yes, but only a very small one. And it can’t do nuthin’ without the decoder.

DTT’s many advantages — better reception, environmental friendliness — are explained in a series of commercials from IDAN+, a joint venture of the Second Television Broadcasting Authority (which is in charge of aggregation and distribution) and Bezeq, our semi-privatized national telecommunications company (charged with technical responsibility of the network). Another advantage: after the initial small outlay for the kit, no more paying an average of NIS 2,400 annually to HOT cable or YES satellite television for free-to-air channels.

Plus, you have no choice. The era of accessing the airwaves freely is over and the long arm of the government is ever more easily able to stretch out and turn off the information tap, should it choose. Our saving grace, here in Israel, is that the government’s arm is very often busy scratching its nether parts and if a tap needs to be repaired, you could wait forever for a plumber.

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TV’s The Office to open a Petach Tikva branch

April 13, 2009 - 4:20 PM by · 2 Comments
Filed under: A New Reality, Business, History and Culture, Israeliness, Life, Movies, Pop Culture 

The OfficeExciting Israeli pop culture news has reached us with the recent announcement that the local satellite TV provider, Yes, will soon be running its own version of the landmark satirical half-hour comedy series The Office. A full 15 episodes have already been contracted, set to air in about a year from now, with the Israeli firm July August, which was behind the recent success of The Band’s Visit, handling production.

Co-creator Ricky Gervais was quoted in The Guardian‘s piece announcing the project saying,

“I am thrilled and amazed that Israel are making The Office with local writers, directors and actors. I mean, who ever heard of Jewish entertainers?”

Ha’aretz reported shortly thereafter that screenwriting will be handled by B’tipul‘s Uzi Weill and the director will be Eitan Tzur, who also had a hand in that Israeli television export’s success.

When Ricky Gervais and Stephen Merchant developed The Office as what would become a two-season sitcom for the BBC, they had no idea what levels of universal appeal their odd sense of humor had the potential of reaching. Sure, Gervais’ portrayal of oblivious, over-the-top, tasteless paper company branch boss David Brent was arguably grounded primarily in esoteric British dry humor stylings and in specifically British office culture-inspired mishaps. But the show also managed to tap into the universal phenomenon of “cubicle angst,” and its mockumentary-inspired packaging, complete with uncomfortable silences, helped rocket it into global cult favorite status.

Soon the BBC was licensing local versions of the show to markets outside England, with France, Russia, Chile, Canada and the United States (pictured) creating their own takes. While the US version got off to a rocky start (its short first season was more or less a remake of the original British one, just with some local flavor and accents added), it hit its stride towards the beginning of season two and is now enjoying its fifth successful season on NBC.

It can be argued that one of the reasons that the American Office has been as much of a creative success as it has been is that the writers have allowed for the characters to take on lives of their own in ways that are distinctively American. The action all takes place against the backdrops of corporate booze cruises, office outings to Chili’s (where family members’ drinks might or might not be comped), ridicule of those who count Legally Blonde as an all-time favorite movie, peeking at one another’s high school yearbooks – you know, American office culture type stuff.

Having watched both the British and American versions of The Office for several years, I have wondered many times how an Israeli version might manifest itself. Israeli office culture has its own cultural mores and archetypes.

Also according to The Guardian:

….Giyora Yahalom, head of production at the Israeli satellite broadcaster Yes, added: “We are sure that the universal experience of contemporary office life will speak to Israeli viewers. There is no doubt that our viewers will enjoy the same jokes as their contemporaries in the UK.”

And the Ha’aretz piece makes a good argument that the creators are taking the proper approach, reporting that the show

…will take place at the dreary workplace of “Super Office,” a fictional office-supply firm in Petah Tikva.

….The cast will include a variety of Israeli types – an Arab warehouse manager, an ultra-Orthodox saleswoman and a bitter Russian accountant. The Israeli answer to David Brent, the obnoxious boss of the U.K. program, will be named Avi Meshulam, though an actor has yet to be pegged for the role.

Exciting stuff. Hopefully the creative team will have enough self-depreciating perspective to do it right.

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CNN scents ISRAEL21c flower story

February 19, 2009 - 10:59 PM by · Leave a Comment
Filed under: General 

CNN World Report this week broadcast Molly Livingstone’s excellent piece for ISRAEL21c on floral scent research at Hebrew University.

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