The ‘golf’ of Eilat
Filed under: A New Reality, Business, General, Israeliness, Life, Sports, Travel
The luxurious Casaerea golf course
Israelis have not developed an affinity over the years for golf. Sure, we have a high-class golf course in Casearea that costs a fortune to play on, but there’s only a certain segment of the population that can afford the accoutrements and who look good in plaid.
However, realizing from the current Tiger Woods scandal exactly how popular golf – or adultery – is in other parts of the world, the Tourism Ministry and the Israel Land Administration have announced a long-range plan to invest $200 million over the next 15 years to build 15 golf courses around the country.
The idea is to promote Israel as a golf swinger’s paradise – nine months of outdoor sunny weather with no chance of a rainout. According to Tourism Ministry assessments, Investing the golf courses may result in a 20% increase in hotel occupancy and the average amount of money spent by tourists visiting Israel may double form $1,000 to $2,000.
Tourism Minister Stas Misezhnikov predicted in Ynet that thousands of golf aficionados will visit Israel every year, adding that golf tourism would, in turn, encourage local and foreign investments.
The initial locations being discussed for the blue and white golf courses include Eilat and the Dead Sea in the south, Tiberias and Hatzor Haglilit in the north and Savyon and Rishon Lezion in the center.
While the idea may have some merit, the building of the golf courses will likely neccessitate destroying lots of natural acreage, which hasn’t already been destroyed by building or road contractors. Is that the best way we have to utilize what’s left of our open spaces?
Secondly, have any of these people behind the idea try to walk 18 holes at the Dead Sea or Eilat in August lately? The plan will also be contributing to medical tourism, as we’ll be having lots of emergency room heat stroke cases.
But who knows? Maybe in 20 years, we’ll all be dressing unfashionably, shouting ‘fore’ and dating cocktail waitresses. Can’t wait.
Foto Friday – Visit Israel the Virtual Way
Filed under: Art, Foto Friday, General, History and Culture, Travel
“Snob! Have you been to Tiberias yet?” The late great Israeli humorist Ephraim Kishon quipped that those words were scrawled across the Acropolis, chastising those Israelis who preferred to travel abroad rather than tour their own fair country. Today, fortunately, Israelis — and anyone else for that matter — can sit in the air-conditioned comfort of their Athens hotel and visit the sites of Israel in full color — thanks to a new feature on the Ministry of Tourism website: the Virtual Tour of Israel. The new multimedia experience includes 100 videos, 130 panoramic views and dozens of photographs. Here’s a classic:
Ten virtual, ten-day tours are available online, including: general interest itineraries, Jewish interest, Christian interest, Culture and History, Nature, Family, Archeology, Active interest, Mobility challenged and — last but certainly not least — Food and Wine.
Sites that can be visited include Caesarea… Jerusalem… Mitzpe Ramon… the Dead Sea…
The Bauhaus architecture of Tel Aviv …
Here’s Tiberias – we are not snobs!
The Haifa Port, where my running club, the Holyland Hash House Harriers, will be running this weekend with 40 sailors on shore leave!
By the way, the Ministry of Tourism website is available in 11 languages and is updated on an ongoing basis.
Beijing gets an Israeli tourist office
Filed under: A New Reality, Business, General, History and Culture, Politics, Travel
Israeli-style Falafel can be found in far-reaching places like Amsterdam and Mumbai, but that doesn’t mean that everyone the world over who’s enjoying a taste of Israel is interested in coming on over to check out the real thing.
And with the standard mechanisms for finding visitors to Israel running into trouble thanks to the global economic slowdown (foreign tourist hotel occupancy down by 13% during the final quarter of 2008, according to Haaretz), the Tourism Ministry is aggressively going after new sectors.
Last week, the Tourism Ministry opened its 15th office currently in operation outside of Israel, this time in Beijing (pictured). The office augments an active Israeli embassy in Beijing, which already serves as an active center for outreach to the Chinese, largely by co-sponsoring cultural events. But the Tourism Ministry outpost should have plenty to do as well, with projects including compiling and publishing tourism guidebooks to Israel in Chinese, assisting the Israeli private sector with marketing packages to Chinese audiences, liaising with Chinese wholesalers interested in selling Israel trips, and arranging introductory visits for Chinese tourism industry leaders and media types.
On the occasion of the opening, Tourism Minister Ruhama Avraham-Balila released a statement:
“During the last decade, China’s outgoing tourist market has demonstrated rapid growth and it is still considered to have significant growth potential. The Tourism Ministry has made plans to realize this potential once the global economic crisis has passed and global tourism industry has recovered – both in terms of marketing and in the removal of obstacles, receiving tourists and welcoming them in Israel.”
It’s all part of the new tourism partnership between China and Israel, formalized this past fall. As I wrote back then….
Officials at the Israeli Ministry of Tourism ought to be drooling over this potential, given that the Chinese populace is currently estimated to be numbered at well over 1.3 individuals. So far, 2008 has shown a 45% increase in Chinese tourist arrivals here, and Israeli officials are aiming for a grand total of 15,000 Chinese visitors by the end of December.
It’s estimated that about 50 million Chinese tour in Israel’s neck of the woods, but very few of these actually make it to Israel. “We need to prepare to absorb some of that,” Israeli Tourism Minister Ruhama Avraham-Balila announced at a press conference in China in early September.
The potential is being sought after further here in Israel as well, with last week also marking the launch of a Chinese-language course for Israeli tour guides, with 40 participants studying cultural idiosyncrasies and various dialects for over five months.
Image courtesy Jonas in China from Flickr under a Creative Commons license.
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