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It’s in your hands

Well, if Rafael’s Bollywood advertisement made you give up hope that Israelis could ever do marketing, then hopefully this advert will make you think again.

Created free by the ad agency, Shalmor Avnon Amichay/Young & Rubican for EcoOcean, a non-profit organization dedicated to marine education, it’s a touching but simple advert that gets its environmental message – about saving Israel’s turtles – across cleanly and powerfully.

The Hebrew message at the end: “Life is in your hands.”

No baby turtles were hurt during the shooting of this video.

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