Ikea in Rishon

March 23, 2009 - 8:38 PM by Jessica · 4 Comments
Filed under: Business, General, design

ikea-rishon The Ikea franchise in Israel has won a major or minor victory, depending on how you look at it. After three years of a heated legal battle between the Ikea franchise owners in Israel and more than 200 furniture purveyors in Rishon Lezion — Israel’s fourth-largest city — a second branch of the Swedish furniture chain will be built in the seaside city of Rishon, but without an adjacent shopping center, which was what the city’s storeowners had feared.

According to the Ha’aretz account of the settlement, the furniture store owners are less fearful of the Ikea branch itself, and more nervous about the planned 30,000-square-meter shopping center that was supposed to accompany the 323,000 square-meter Ikea. Personally, I’m surprised they’re not more nervous about Ikea; the Netanya store is one of the chain’s most successful ever, with more than 16 million visitors since it opened eight years ago.

Rishon, in case you didn’t know, has become something of a shopping destination. I was somewhat aware of this, but became more aware last week when my sister and I took an outing in order to shop at the city’s branch of Eden Teva Market, without having to schlep out to Netanya. Yes, I know, it may seem strange to head all the way to Rishon from Jerusalem (about a 45-minute drive, longer, if you don’t have good directions) for food shopping. But when the store in question is Israel’s answer to Whole Foods, some of us travel far and wide.

And now, it seems, we won’t have to head as far as Netanya any longer for our Billy bookshelves and Poang armchairs. As for those in northern Israel, it seems there are plans to open a third store in the Galilee within three years. So thanks to all the Rishon Lezion furniture store owners and to Ikea Israel for settling; now I’ll have an additional stop to make in Rishon when I head out there for sulphur-free dried fruits, spelt breads and other natural goodies.

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